Pretty much, and Scalzi's always been open about the money-making objective side of his work. That said, I suspect it's also where he's most comfortable as a writer.
I also think it works most of the time because we have a relative lack of snark in a lot of new SF. So much of it takes itself so seriously, and there's a perception that SF isn't "serious writing" unless it's So Serious and talking about Issues Today. Light-hearted writing livens things up.
That's a fair statement. I think it is where he's most comfortable. And I don't dislike Scalzi's writing in general - I'm actually quite enjoying the new serial novel. But I get the feeling that he is capable of much better writing. It might be his comfort zone, but sometimes you have to move outside that. I (for one) would like to see him move in that direction.
Edited by banjax451, 26 February 2013 - 01:32 PM.