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80's Pop Music Inflitration Of Commercials!


drawkcabi

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So I'm not talking about trailer commercials for movies or TV shows, because there are so many songs from many decades they use, but commercials that are advertising other products.

Anybody noticing this trend?

 

 

 

https://www.ispot.tv/ad/w5Gy/macys-best-year-ever

(below is my favorite of recent ones: ) 

 

From a few years ago:

 

 

For a while Sandals has been using "I've had the Time of my Life" in their commercials, but now Walmart is in on the act:

 

Bonnie Tyler songs seem to be darlings of advertisers, I don't know how many times I've seen either "Total Eclipse of the Heart" or "Holding Out for a Hero" in commercials:
https://www.youtube.com/watch?v=7UtGwcbrep0

https://www.youtube.com/watch?v=D5y3vkg2Pe4

https://www.youtube.com/watch?v=oBD8w0q5UDc

 

 

So TV commercials will use anything they think is catchy and what they believe works for an ad, and there are plenty of ads with original jingles, modern music, older music, etc. But I've been noticing this and it's made me think.

When I was a kid these are commercials I remember:

 

 

https://www.youtube.com/watch?v=erlvoBklqn4

https://www.youtube.com/watch?v=IUvqsG_H7FQ

https://www.youtube.com/watch?v=FCp5NhdkdcA

https://www.youtube.com/watch?v=yvIkMenVlZk

 

50's and 60's songs or songs of that style in the 70's and 80's.

I assume that this is mostly because of three reasons:

1. Commercials of today are aimed at the largest consumer groups which right now is people who grew up in the 80's and 90's, as in the 70's and 80's it was the people who grew up in the 50's and 60's. 

2. The people making the commercials today are people who grew up in the 70's, 80's, and 90's and in the 70's and 80's it was the baby boomers making them, when thinking of pitches they draw upon the songs they remember fondly.

3. We are at or have just passed the height of 80's nostalgia in pop culture.

I just have been finding it interesting each time I hear another commercial with an 80's (or 70's, or 90's) tune in it, and it has been happening so much lately. Know of any other recent ones?

It would be great, but probably no likely, if this thread summoned Blaine and he'd give his input. 

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