It is possible that they ended up casting the Reeds so they didn't have to tell the actor who plays Bran to go practice his wolf whispering for a couple years. They have already said that they can't do ASoS in one season and Bran really only has two main scenes in the book: saving Jon from the wildlings near queen Alysanne's castle and taking a walk under the Wall with Sam at the very end. Without the Reeds, Bran might not have been on screen very much for the next couple years.