GRRM's response at Asshai is sort of in error -- bear in mind that a third party was translating questions in Spanish to English for him, and it may be that the translator said "Targaryens" rather than Aegon. Yes, the Targaryens adopted the Seven as a political maneuver, but because of this Aegon was a follower of the Seven (at least nominally; truth be told he seems to have been pretty irreligious) from infancy. And Aegon certainly had the High Septon crown him as a political maneuver as well,