George creates colorful characters to provoke strong emotions in his reader. Most of the major characters will be polarizing. All of the Starks, excepting Rickon, have done terrible things which many of us don't like. I don't dislike Ned, Cat, Rickon, and Robb. I think Sansa is dumb but I don't hate her like some of the men here do. I'm not warm towards Bran because he is becoming the lord of darkness already. He is the scariest of the Starks and will do more harm than good. He's going to betray BR. I can't stand Arya and Jon. It's just their behavior that turns me off. They're like loaded and chambered firearms with no safety.